About Software@Work
Software@Work India P. Ltd. has been an established software solution provider for the past 30 years. We focus on offering business software solutions to SMEs and our current offerings include the best business apps including ERPNext, Tally, and more.
Responsibilities and Duties:
- Develop marketing strategies to drive brand awareness, lead generation, and customer acquisition.
- Develop and implement strategies to improve SEO and increase organic website traffic
- Monitor and analyze website performance using SEO tools and make data-driven recommendations for optimization
- Manage and optimize paid advertising campaigns on Facebook, Google, and LinkedIn to drive targeted traffic and conversions
- Plan and execute email marketing campaigns to engage existing customers and attract new prospects.
- Collaborate with cross-functional teams, including sales, business development, and product management, to define target audiences and develop messaging and positioning for products and services.
- Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
- Manage the marketing budget and ensure the ROI of marketing activities.
Pre-requisite:
- 3+ years of experience in marketing in the IT/ software industry
- Strong understanding of marketing concepts and principles
- Demonstrated hands-on experience in implementing effective SEO strategies
- Proven track record of running paid advertising campaigns (Google & Facebook)
- Experience with digital marketing channels such as social media, email marketing, and web analytics
- Ability to work independently and in a team environment.
- Bachelor’s degree in marketing, business administration, or a related field
Location: Mumbai, Maharashtra, India
CTC: ₹ 5L per – 7L per annum
